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The sewing machine comes in a combination of pink and white colours and is laced with Barbie doll graphics. It is aimed at encouraging co-creation among mothers and daughters, said Harvinder Singh, President - Sewing Machines, USHA International. The initiative with help foster a strong relationship with young consumers and introduce them to the art of sewing at an early age, he said.
For safety reasons, the sewing machine comes with an automatic thread cutter, dispensing with the need for scissors. It has an in-built light for better visibility, free arm circular stitching for easy movement of material on the table and colour-coded functional display for easy selection of design.
My Fab Barbie, priced at Rs 10,900, comes with a sewing book with five easy sewing projects for children, two free additional creative foots – ¼ inch seam foot and gathering foot, sewing box with a do-it-yourself kit and an instruction manual along with a demo DVD and accessories.